The Middle East and North Africa (MENA) region include 18 states. It extends south of the Mediterranean, from Morocco to Egypt and, to the east, from Yemen and the countries of the Arabian Peninsula to Iran. It borders Europe and is therefore an important region whose countries represent for European and Italian companies a great market potential especially because they are quality oriented and innovation sensitive more than just price driven. In fact, most of these governments have long term development plans which are focused on sustainability which, transversally involves all the main business sectors either public or private. Both in fact have developed a vocation to technological excellence and incentiv partnerships that allow growth towards innovation and forward thinking by aggregation between local and foreign companies.